Famous Dave’s

Awareness & Consideration YouTube Ad Campaign
Use a low-cost awareness channel to share the Famous Dave’s Story in Southern California.
Build a digital audience of engaged viewers from said Awareness Channel that can be retargeted to drive sales at a later stage.
Retarget a group of 450,000 YouTube viewers who had previously watched Famous Dave’s brand story videos.
(1) Long Form Hero Commercial
(9) CEO Company Story Videos

From the retargeting list, the 9 local Video action campaigns drove 82 store visits and 106 coupons, 118k unique users, which is 0.07% view-to-customer rate within the first 90 days.
In total, the 9 local Video action campaigns drove 109 store visits and 345 coupon claims (204 tracked by Google) from 118k unique users, which is 0.07% show rate within the first 90 days.

BBQ Lovers, Sports Enthusiasts, & Local Homeowners within 10 mile Radius of Restaurant Locations